Nextpeer made its name by turning single-player mobile games into multiplayer challenges. Now it is launching software to enable game developers to add a social layer to their games to increase engagement and improve the discovery of new games.
Nextpeer social layer
Tel Aviv, Israel-based Nextpeer’s new cross-platform social software development kit attacks the big problem of how developers can get discovered in an app store full of a million games. The social layer adds features that make it more likely for people to try new games, such as multiplayer gameplay, friend invitations, and seeing what your friends are playing. The social layer can be integrated into any game, and the result should be more revenues and engagement, the company said.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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