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Nexon and Finland’s Grand Cru contemplate making mobile games that last for years

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Asian gaming giant Nexon and Finland’s Grand Cru recently launched Battlejack, a mobile game that mashes up a fantasy role-playing game with the classic casino game blackjack.

It launched this week on Android and iOS, and it is part of Nexon’s ongoing quest to break into Western markets. Grand Cru CEO Markus Pasula said in a recent talk at the Casual Connect event in Seattle that he hopes the game has a chance to be a long-lasting one. I talked with Pasula and Lawrence Koh, general manager at Battlejack publisher Nexon M, in an onstage conversation about how to design games that last for years. A video of our chat is embedded below.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.