Newzoo partners with Pushwoosh to better understand how people use their smart devices

Some app developers have huge troves of data about how people use smartphones and tablets, and now one is working with a partner to share some of that information with the world.

Intelligence firm Newzoo has struck a deal with cross-platform push-notification service operator Pushwoosh to get access to data about the kinds of devices people are using. Pushwoosh serves up more than 10 billion notifications per month to 1.2 billion smartphones and tablets in 200 countries. Newzoo will now get to see how those devices break down by brand, model, operating system, and screen size. This should provide keen insights into the $36.9 billion mobile gaming industry in particular.