Playing games is a good time to chow down.
Playing games is a good time to chow down.
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Newzoo: 80% of gamers eat or drink while playing

The news is in. Eighty percent of gamers eat or drink while playing games, according to market researcher Newzoo. I could have done this survey myself, as I’m sure that 80% of us eat or drink while sitting in front of a computer or using our phones.

But our broader consumption habits revealed in this survey are interesting, and companies can probably find an opportunity here with the nuances among different territories. Perhaps Electronic Arts and Activision would be better off launching a line of gamer-themed Frito-Lay chips than a retro sequel.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.