Market researcher Newzoo expects more than 2.4 billion people to play games in 2019, according to a new report. It also expects the game industry to generate $148 billion in revenue in 2019.
Activision Blizzard teamed up with Newzoo to create the report, Betting on Billions: Unlocking the Power of Gaming. Most of the users are on mobile platforms, and the report notes mobile gamers remain an untapped opportunity for brands and advertisers.
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