New studio Firestoke seeks joyful games to publish

Firestoke, a new studio headed up by former DMA Design and Rockstar developer Paul Farley, today revealed more details about its mission. It intends to offer full-service publishing services to developers who make non-violent, joyful titles.

Farley founded the studio in 2021. It’s now seeking out short, accessible games that bring joy and positivity to gamers. Farley told GamesBeat, “We’re going to be publishing small, joyful, positive game experiences. We’re going to avoid shooters, complex RPGs, or strategy games. We’re going to create games that are primarily nonviolent and promote positive mental well-being.” These include games with a social element and co-op play, he added.

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Rachel Kaser

Rachel Kaser is a gaming and technology writer for from Dallas, Texas. She's been in the games industry since 2013, writing for various publications, and currently covers news for GamesBeat. Her favorite game is Bayonetta.