New stats shed light on mobile gaming audiences and adoption

This sponsored post is produced by Verto Analytics.

The challenges of mobile game adoption are real. While it’s relatively easy for consumers to access and buy mobile games through marketplaces like the the Apple App Store and Google Play Store, Verto Analytics’ latest report on the mobile games industry reveals that fewer than 20 percent of mobile gamers stick around after 30 days; even fewer make in-app purchases.