DICE, King, and Rovio vets form new studio to develop for the midcore market

I was recently reminded of a game industry marketing buzz word that I haven’t heard in a long time: midcore.

Well, OK. I have to admit that the concept of midcore is a bit more relevant than being an empty hype statement tacked onto press releases. It’s not necessarily the modern equivalent of blast processing. Midcore is a descriptor for those players that occupy the space between the hardcore gamer getting down in a super-involved game like the online strategy game League of Legends and their counterparts playing Candy Crush Saga while waiting in line at the grocery store.