New Balance enters the gaming space with its first ambassador, SV2

New Balance announced today that it is signing its first gaming ambassador, entering the space to appeal to a new generation of consumers. New Balance’s gaming ambassador is SV2, a.k.a. Eman, a content creator best known for his football and FIFA-related content, as well as running football camps.

Eman’s responsibilities as gaming ambassador include overseeing gaming activations, engaging with brand partners and creating meaningful content for New Balance. In return, the brand will support Eman in growing his community, as they call him a “cultural bridge between the virtual and physical worlds of football.”