Lineage 2

Netmarble’s Simon Sim on mobile game growth, 5G networks, and pursuing Nexon

Lineage 2: Revolution has become one of the world’s most successful mobile games, with more than 30 million players on iOS and Android as of a few months ago. Licensed by NCSoft and built by Netmarble, the massively multiplayer online role-playing game (MMORPG) game has helped the South Korean company go global.

Publicly traded, Netmarble has a market value in excess of $8.9 billion. But it wants to get bigger, and that’s one of the reasons it intends to join the bidding for rival South Korean firm Nexon, whose owner has indicated plans to sell. Netmarble hopes to join a consortium of companies bidding for Nexon.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.