Netflix is going to have a new look.
Netflix is going to have a new look.
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Netflix unveils new TV experience with GenAI search and AI-based recommendations

Netflix unveiled its new TV experience that features generative AI search, AI-based recommendations and an enhanced design.

In a press briefing, Chief Product Officer Eunice Kim and Chief Technology Officer Elizabeth Stone pulled back the curtain on Netflix’s new TV experience — a simpler, easier, and more intuitive design — to help our members easily find something great to watch.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.