NEP Group has acquired three virtual production firms.

NEP Group acquires 3 companies as it moves into virtual film production

NEP Group puts cool images up on concert screens and other displays. And today the company is acquiring three companies as part of a push into virtual production for films, TV, and interactive exhibits.

The Pittsburgh-based NEP has created a new division, NEP Virtual Studios, which includes the acquired companies — Prysm Collective, Lux Machina and Halon Entertainment. This is a good thing for Epic Games, the maker of the Unreal Engine, which has expanded as tool beyond games to filmmaking.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.