Neopets is making a comeback with its virtual pets.
Neopets is making a comeback with its virtual pets.
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Neopets hits 400,000 monthly active users, tripling growth in 2024

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Neopets said its comeback gathered steam in 2024. The gaming brand’s daily active users (DAU) reached a new recent peak of nearly 250,000 and monthly active users (MAU) surpassed 400,000.

That reflects three-fold growth since the company rebooted itself in 2023 and became a new independent game studio. The numbers are the highest in the past decade. While these milestones are early signs of renewed connection with fans, Neopets sees this as the beginning of its community-driven journey to revive one of the most iconic gaming titles in history.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.