Neopets will celebrate 25 years at San Diego Comic-Con 2024.
Neopets will celebrate 25 years at San Diego Comic-Con 2024.
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Neopets hits 25th anniversary with a mission of revival

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

The virtual pet game and franchise Neopets is 25 years old this year, and it’s going through a reinvention inspired by its new owner and CEO Dominic Law.

Neopets is showing up at San Diego Comic-Con from July 24 to July 28 to draw attention to the anniversary, which happens on November 15. Since restructuring in a management buyout last year, Neopets has actively forged new ways to engage with the new generations of players with strategic licensing partnerships and community-led initiatives.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.