NBA Now shows how Gamevil wants to dunk into the mobile sports game market

Mobile developer and publisher Gamevil hopes the market has room for a basketball game that isn’t coming from 2K Sports or EA Sports. Today it’s launching NBA Now, a challenger to these two established brands.

This free-to-play game is out now for iOS and Android. It shows a growing interest in sports games from Gamevil, joining MLB Perfect Innings 2019. And like with other NBA games, you buy packs of players, opening them like collectible cards. The players in each pack are random.