NBA Live Mobile is already the top downloaded iOS app hours after launch

The National Basketball Association season is over, but y’all were ready from some ballin’ anyway.

NBA Live Mobile is already the top downloaded iOS app on both iPhone and iPad about 6 hours after going live, according to data provided to GamesBeat by app-market intelligence firm Sensor Tower. It launched this morning, and Sensor Tower shows the mobile basketball sim jumping from No. 28 on the charts to No. 1 over the last quarter of a day. Electronic Arts has found success in the $36.9 billion mobile gaming sector by adapting its popular sports brands with free-to-play business models. NBA Live Mobile, however, is an instance where EA has potentially revitalized a franchise that few fans prefer over competitor 2K Games’ NBA 2K series on consoles.