NBA and Take-Two extend deal for NBA 2K series

Posted byby Mike Minotti
January 15, 2019
Updated June 18, 2025
1 min

The NBA and video game publisher Take-Two announced today that they have extended their partnership deal for Take-Two to make games based on the basketball league, specifically the NBA 2K franchise. Take-Two will pay the pro basketball league and its players’ union $1.1 billion over seven years, according to The Wall Street Journal.

The NBA 2K series has been the most popular basketball gaming franchise for 17 years. Its games have sold a combined 86 million copies worldwide. The latest entry in the series, NBA 2K19, came out on September 7. It alone has sold 10 million copies, a record for the franchise.

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Written by

Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.