NBA 2K19.

NBA 2K series closes in on 90 million sold

Take-Two revealed today that lifetime sales for the NBA 2K series have “nearly” hit 90 million. The franchise’s latest entry, NBA 2K19, came out on September 11.

The news came as part of Take-Two’s third quarter financial report, where it said it sold more than 23 million copies of Red Dead Redemption 2. The publisher lists sales of NBA 2K19 (and its predecessor, NBA 2K18) as among the largest contributors to its $1.249 billion revenues for the period. NBA 2K has microtransactions, so all its players can become a consistent revenue stream.

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Mike Minotti

Mike Minotti has been with GamesBeat since 2012, starting as an intern. Based near Youngstown, Ohio, he now manages GamesBeat's editorial team. He's also a prolific podcaster, appearing on multiple shows covering the gaming industry.