MWM Interactive moves beyond virtual reality to video game publishing

MWM Immersive, the interactive entertainment division of media and entertainment company MWM, is moving into video game publishing and rebranding itself as MWM Interactive. The division will publish Creature in the Well (a blend of hack-‘n’-slash games and pinball) from Flight School Studios.

In some ways, this move is predictable, as many virtual reality companies are pivoting back to more traditional games because VR isn’t as popular as everyone hoped it would be. But MWM Interactive executive vice president of content Ethan Stearns said in an interview with GamesBeat that the company would continue to do VR content and expand into video games at the same time. Other companies like Playful have announced similar strategies.