Nidhoggr spews fire in Bleeding Edge.
Nidhoggr spews fire in Bleeding Edge.
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Muse is Xbox’s generative AI model for gameplay ideation

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Microsoft Research unveiled Muse, the company’s first generative AI model designed for gameplay ideation.

Fatima Kardar, corporate vice president of gaming AI at Microsoft, said in a blog post that we hear about how AI is transforming our lives daily. How will it show up in gaming?

For Xbox, the principles that drive our approach to AI are to create more value for players and game creators, bring more games to more people around the world, and recognize that the development of a great game will always be grounded in the creator’s vision and artistry, Karder said.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.