The Muscular Dystrophy Association is launching Let's Play For a Cure to raise money from gamers.
The Muscular Dystrophy Association is launching Let's Play For a Cure to raise money from gamers.
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Muscular Dystrophy Association’s Let’s Play For A Cure targets gamers

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The Muscular Dystrophy Association is launching a multi-week livestreaming event, Let’s Play For A Cure, to raise money for the charitable group from gamers.

The 2.7 billion gamers in the world are an important source of revenue for charities like Extra Life, AbleGamers, Take This, or Stack-Up.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.