Dreamhack and ESL parent company bags 35% stake in InnoGames, a mobile studio without esports

Swedish digital entertainment company MTG (Modern Times Group) has acquired a 35 percent stake in online role-playing game developer and publisher InnoGames for an estimated $100 million.

The deal values InnoGames at 260 million euros, or $287 million, and it gives MTG the option to acquire a 51 percent stake in the Hamburg, Germany-based InnoGames in the future. The investment is in line with MTG’s digital strategy to invest in relevant, complementary, and scalable digital content and communities. It creates a third digital entertainment vertical for MTGx alongside its esports and MPN businesses. MTG’s ESL and DreamHack are the leading players in esports, which will engage over 250 million worldwide fans in 2016, while content from MTG’s MPNs Zoomin.TV and Splay generate some 2.5 billion online views every month, of which 25 percent are related to gaming content.