Morgan Stanley raises Battlefield 1 sales estimate to 15 million

One of Electronic Arts’ biggest franchises may have had an even better holiday than many analysts were first expecting.

Morgan Stanley, a Wall Street financial firm, is raising its 2017 earnings forecast for EA by 3 percent based on the performance of the publisher’s World War I shooter Battlefield 1 and its mobile Star Wars game. Battlefield was so strong through EA’s fiscal third quarter and the gift-giving holidays, that Morgan Stanely now estimates that the game surpassed 15 million copies sold.