Gamefam today announced it is partnering with Moose Toys again on another Roblox integration for the Heroes of Goo Jit Zu toy line. The Heroes will return to Roblox on October 11 by taking over Gamefam’s games Weapon Fighting Simulator and Untitled Fling Game. The integration takes its cues from the new animated series Heroes of Goo Jit Zu: Meteor Madness, which is now available on YouTube.
This is the second collaboration between Moose Toys and Gamefam, with last year’s limited time event having been part of a major, multigame toy campaign that won Digiday’s 2025 Award for Best Partnership. This year’s event allows users to play out scenes from the show and interact with familiar characters like Blazagon and Thrash. They can also unlock themed avatar items and participate in quests and challenges based on the events in the show.
Katherine Resto, Moose Toys’ senior director of media, said in a statement, “Roblox continues to be a go-to media channel to introduce the Heroes of Goo Jit Zu and our animated show to our core Gen Alpha audience, especially ahead of the all-important holiday season. Like we saw with last year’s campaign, Gamefam’s understanding of what resonates with players in the Roblox ecosystem is unmatched, from toys to shows. As younger generations spend more time gaming, our longstanding partnership with Gamefam continues to be invaluable.”
Ricardo Briceno, Gamefam CBO, added, “Moose Toys is a leader in innovation in the toy industry and their creative spirit has fueled tremendous success on Roblox. Together, we are rewriting the playbook on building buzz for toy brands in the lead up to the holidays – and driving measurably higher purchase intent and brand awareness. Entering its third and biggest year, our partnership proves that it is critical to reach the next generation right where they hang out, and that’s on Roblox.”