Moonrock Labs is bringing Twitch Rivals into Minecraft.
Moonrock Labs is bringing Twitch Rivals into Minecraft.
Categories

Moonrock Labs brings together brands and developers for metaverse experiences

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Moonrock Labs brings together content marketing for brands and game developers to develop branded experiences for the metaverse.

It’s a young company but it has hit the ground running in deals with a lot of different brands and game companies. It is working with brands such as Lenovo, Kellogg, Coca-Cola/Fanta, Burger King and a number of others that want to move into metaverse experiences like Roblox, Fortnite and Minecraft.

Unlock premium content and VIP community perks with GB M A X!
Join now to enjoy our free and premium membership perks.
Join Now
Already a member? Sign in
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.