Monster Strike makes a frightening $4.2M every day — while spending only a fraction on marketing

Japan’s mobile gaming market is huge, but just a few games take home a bulk of that spending. And one is making an extraordinary amount of cash on a daily basis.

Developer Mixi, which produces the Japanese megahit Monster Strike for iOS and Android, reported that the game made $378 million from April 1 through June 30 (via gaming analyst Serkan Toto who specializes in the Japanese market). That comes out to $4.2 million for each day of last quarter. That’s actually up from the $3.8 million that Monster Strike was making every day of the previous quarter from January 1 through March 30. It seems like Mixi’s game is well on its way to racking up more than $1.5 billion over the course of 2015 and through the developer’s fiscal year, which ends March 30, 2016. That puts it right new to other mobile megahits like Puzzle & Dragons, Clash of Clans, and Candy Crush Saga in terms of revenues.