Mobile trivia game QuizUp relaunches as a social media network

As strange at is sounds, a mobile quiz game is evolving into a website.

QuizUp moves into a second generation for its mobile trivia game, and it will relaunch through a new app and website with a focus on social networking. The Reykjavik, Iceland-based Plain Vanilla Games was founded in 2013 and has raised $27.7 million in total funding. It aims to build social connections between its users, and it has shaped the new app to encourage the growth of topic-focused communities, adding cross-platform functionality between mobile and desktop. This should help the company grow engagement beyond its 33 million worldwide users and 7 million daily plays.

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