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Mobile marketers are turning to video ads to acquire new users (exclusive)

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Video ads are now the No. 1 way to acquire new people for top-grossing app developers, according to a developer survey by AdColony.

That’s no surprise, considering AdColony is a provider of video ads. But even considering the source of information, the survey says a lot about the current state of getting mobile users. Bryan Buskas, the senior vice president of sales and performance advertising at AdColony, discloses the survey results at a 1:30 p.m. Pacific session today at the Casual Connect game conference in San Francisco.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.