Mobile gaming still shows promising growth in 2024 | Adjust x AppLovin

Analytics company Adjust today released its Gaming App Insights Report, in partnership with AppLovin and SparkLabs. The new report features insights and data on the mobile gaming market, including installs and in-app revenue, across 2023 and into January 2024. It also details how game studios and marketers can best prepare for success with realistic expectations.

Tiahn Wetzler, Adjust’s director of content and insights, said in a statement, “By investing in the right tools, prioritizing next-gen tech, AI, and personalization, games developers and studios can scale on new channels and platforms, regain install and session volume, and find users that play and pay.”