Mobile gamers are quicker to drop cash on social games than players on the web

People who spend money on social and casual games on mobile tend to pay a lot on their first day with a game, according to app-marketing firm Playnomics.

In a study of over 300 million social-gaming player profiles, Playnomics discovered that mobile spenders are much quicker to pull out their credit card than a player on the web. The report found that the people who pay money for mobile social games spend 63.4 percent of what they will pay for each game on the first day. On the web, social gamers that make purchases only spend 10.4 percent of their lifetime total per title on the first day.