PlayHaven's tools enables developers to target offers and push notifications to specific regions.
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Mobile game monetization startup PlayHaven’s new COO: ‘There is life after Google’

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

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PlayHaven‘s business is all about relationship management and monetization for mobile games. So it makes sense that it would tap a former master of mobile partnerships at Google for its new chief operating officer. Charles Yim, who headed game-focused ad network activities at Google, has joined PlayHaven as its new chief operating officer.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.