Kabam Field at California Memorial Stadium
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Mobile game publisher Kabam drops $18M to put its name on UC Berkeley's football field

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile game publisher Kabam is going to make its mark in corporate branding today by putting its name on the football field at the University of California at Berkeley’s Memorial Stadium.

That’s a big milestone for a mobile game company, as Kabam has grown big enough to actually care about its corporate branding and recognition among gamers. The new name will be Kabam Field at California Memorial Stadium. (It’s also one of the few bright spots in a putrid 1-11 season that saw the Golden Bears go winless in Pacific-12 conference play.)

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.