Mobile game maker Animoca Brands finally goes public in Australia

Posted byby Dean Takahashi
January 24, 2015
Updated June 18, 2025
2 min

Animoca Brands, the maker of mobile games such as one based on the Garfield cartoons, has gone public on the Australian Securities Exchange (ASX). The company raised $2.4 million from the transaction.

The deal was supposed to happen a couple of weeks ago, but the filing took longer than expected. The transaction shows that brands are becoming more popular in mobile titles, but it also shows that it isn’t easy to raise money for mobile-game companies. Animoca Brands had to go public through an unusual transaction, rather than simply raise money from private venture capitalists.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.