Mobile AR is evolving faster than you think

With both ARKit and ARCore available to the public, augmented reality is now enabled on over 500 million devices. There are over 2,000 AR apps available in iOS App Store and another 200-plus on Google Play. With few breakout hits, many are wondering what the killer use cases for AR will be. We can examine the growth of the mobile app ecosystem to better understand how mobile AR will evolve.

The growth of the mobile ecosystem was driven, in part, by three use cases: Creative, Contextual and Connected apps. These same use cases are now pushing the AR ecosystem past the initial novelty stage into creating true value for users.