Mobile app developers: Here's an API for user acquisition

CEO David Dundas calls it the “Stripe for mobile advertising.” That might be a little over the top, but the point is made: Decisive is trying to make the hardest problem in mobile development as simple as adding an API.

“Most app developers neglect app promotion because it seems like a black box,” Dundas says. “The API provides app developers with the building blocks to control one of the crucial drivers of their app’s success.”