JustAd helps create ads which users can play to get an idea of what a game or app is like.
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Mobile ad tech firm Glispa acquires playable ads startup JustAd

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mobile ad tech firm Glispa has acquired JustAd, a maker of playable ads, for an undisclosed price. Glispa also revealed that it has a new CEO, Itamar Benedy, who replaced founding CEO Gary Lin.

Berlin-based Glispa has acquired five companies in 24 months, making it one of the most acquisitive players in today’s consolidating adtech market. It has become a one-stop shop for performance marketing, allowing advertisers to reach thousands of mobile game and app publishers around the world. Glispa’s job is to figure out how effective an advertisement is at getting a user and then learn precisely how valuable that user is.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.