ScottsMiracle-Gro has teamed up with Thece in a new kind of contest powered by Twin Galaxies.
Columbus, Ohio-based ScottsMiracle-Gro will create a contest where participants can win free Miracle-Gro Organic Raised Bed & Garden Soil to bring virtual farms to life.
The Scotts Miracle-Gro Company has partnered with Thece to introduce the Miracle-Gro Organic Challenge, a contest that invites gaming enthusiasts to showcase their creativity by designing virtual gardens in their favorite farming simulation video games.
By submitting verified videos of their in-game gardens, participants may receive coupon codes for free Miracle-Gro Organic Raised Bed & Garden Soil to bring their virtual creations to life.
By engaging ThecePlay’s gamer audience, Miracle-Gro is furthering its mission to inspire Americans to spend more time in the garden. The challenge, pioneered in collaboration with Miracle-Gro’s media agency of record, Mediahub, marks a significant milestone in branded gaming experiences, providing a unique opportunity for gamers to engage with the Miracle-Gro brand.
By tapping into the immersive world of popular farming games like “Stardew Valley,” Miracle-Gro aims to form new connections with younger, environmentally conscious audiences passionate about gardening and gaming and remind gamers of all ages to consider their own outdoor gardens.
“At Miracle-Gro, we are always seeking to inspire new and existing gardeners,” said Jodi Lee, vice president, brand marketing for gardens and controls at ScottsMiracle-Gro, in a statement. “We see tremendous opportunities to deliver on this mission by connecting with people of diverse backgrounds and cultures in organic and authentic ways. The collaboration with ThecePlay for this gaming challenge opens a whole new channel for us where we can celebrate the creativity of virtual farmers while encouraging them to get their hands dirty in real life to grow their best garden bounty yet.”
Thece brings its expertise in creating authentic and engaging gaming experiences to the challenge. To guarantee the competition’s integrity, ThecePlay is powered by Twin Galaxies, the most respected video game player achievement organization, which has over 40 years of experience adjudicating and verifying gaming accomplishments. This combination of Thece’s platform and Twin Galaxies’ credibility elevates winners’ achievements and provides a fair and exciting experience for all participants.
“As cozy games continue to rise in popularity, there’s an exciting opportunity for more brands to connect through gaming in a meaningful and brand-safe way,” said Simeon Edmunds, SVP, creative director, R&D Lab at Mediahub, in a statement. “Thece’s platform shows gamers how easy it is to make their virtual farm dreams come true with Miracle-Gro.”
Gaming’s influence is on the rise, and Miracle-Gro’s partnership with Thece taps into this trend at just the right time.
“ThecePlay is excited to be at the forefront of this revolutionary contest that seamlessly connects the virtual and real gardening experiences for gaming audiences,” said Zachary Rozga, CEO of Thece, in a statemetn.
To participate, gamers simply design their dream gardens in a farming game, capture their creations on video and submit them on the ThecePlay contest page. All approved entries will receive a coupon code redeemable for a free 1-cubic-foot bag of Miracle-Gro Organic Raised Bed & Garden Soil at their local Walmart. The challenge is open to participants in the United States ages 16 and up. The contest runs from April 22, 2024, through May 26, 2024.