Microsoft’s Project xCloud game-streaming is about expanding the Xbox brand

Microsoft revealed more of its cloud gaming initiative today, debuting the name Project xCloud. Project xCloud will use Microsoft Azure streaming tech to make Xbox gaming available on platforms like tablets and smartphones.

Microsoft is planning to run public trials of Project xCloud next year. In a video, which you can watch above, you can see that they already have franchises like Forza and Halo running on the service. If successful, Project xCloud could bring the Xbox brand to a new audience that isn’t into console or PC gaming (like because of the cost of buying additional devices).