Microsoft’s Build 2017 conference sold out in 8 hours

Microsoft’s Build developer conference, easily the company’s biggest event of the year, is always popular. But this year, tickets for the three-day event, taking place May 10 to May 12, didn’t quite sell out as quickly as before. They went on sale yesterday at 9:00 a.m. Pacific, and Microsoft told VentureBeat the event sold out at 5:00 p.m. Pacific. Build 2017 thus took 8 hours to sell out.

For comparison’s sake, Build 2015 sold out in less than an hour, or about 45 minutes. Build 2016 still holds the record, selling out “in under 5 minutes,” or even in a single minute, per Microsoft’s chief developer evangelist Steven Guggenheimer.