Microsoft’s Build 2016 conference sells out in under 5 minutes

Microsoft’s Build conference in San Francisco, easily the company’s biggest event of the year, is always popular. But tickets for this year’s three-day developer event, taking place March 30 to April 1, were even harder to get than usual. Microsoft said the event sold out in less than 5 minutes — so quickly that many thought a message about joining the waitlist was a technical error.

“The conference sold out in under 5 minutes, but we encourage developers to register for the wait list should additional tickets open up,” a Microsoft spokesperson told VentureBeat. “Keynotes and select sessions will be also be streamed live starting at 8:30 a.m. on Wednesday, March 30. The conference sold out in 45 minutes last year.”