Master Chief in Halo 5: Guardians
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Microsoft releases bleak Halo 5: Guardians television commercial

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Microsoft debuted its Halo 5: Guardians television commercial debuted tonight on NBC Sunday Night Football today. It’s a bleak snippet, as it shows the reaction as the authorities announce that Master Chief, the hero of the Halo series, died in the line of duty.

Halo 5: Guardians launches worldwide on October 27 on the Xbox One video game console. Halo 5 represents Microsoft’s biggest hope in gaining market share in the console war with Sony’s PlayStation 4. The Halo franchise has sold more than 65 million units and generated $4.6 billion at retail.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.