Microsoft offers PlayFab and Azure to game companies using the cloud.
Microsoft offers PlayFab and Azure to game companies using the cloud.
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Microsoft’s PlayFab grows ninefold in 3 years

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Three years since being acquired, Microsoft’s PlayFab division said today that its monthly active users grew nearly nine times since the software giant acquired it. On top of that, the company said the number of games that PlayFab services has also increased nine times.

Microsoft isn’t saying exactly how many users PlayFab has, or the number of titles, but that growth gives you an idea of how popular the company’s services for game developers and publishers have become, said James Gwertzman, general manager of gaming cloud at Microsoft and founder of PlayFab, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.