Microsoft is ending Xbox 360 production more than 10 years after its debut

A decade later, we’ve finally reached the end for Xbox 360.

Microsoft is ceasing production of the Xbox 360, according to a new blog post from the company’s gaming boss Phil Spencer. You’ll still see the Xbox 360 in stores while Microsoft sells the remainder of its stock, but it does not plan to manufacture any more. This console was the company’s breakout hit in the United States, and it provided the market — and especially Sony — with serious competition that went on to shape what gamers expected from the PlayStation 4 and Xbox One. Microsoft’s older system also introduced a suite of online features and multimedia support that the industry now considers standard. Most important, the 360 helped maintain the importance of consoles in the $99.3 billion gaming industry through 2013.