Meta Audience Network is looking at the impact of App Tracking Transparency.
Meta Audience Network is looking at the impact of App Tracking Transparency.
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Meta Audience Network: 93% of mobile game devs consider in-game ads to be critical

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

The vast majority of mobile developers consider ads critical to successful monetization, with 93% of developers using in-game ads as part of their monetization mix, according to a survey by Meta Audience Network.

Meta Audience Network commissioned market researcher IDC to survey 514 gaming business decision makers in 17 countries. Each of the respondents were manager, director or lead level and experienced with development, monetization and/or acquisition of mobile games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.