How the concerns of gamers change depending on where they live

Gamers in North America seem to focus on the same handful of concerns. For example, they constantly ask publishers if certain upcoming games will launch on a specific console. Or they talk about whether or not a game should include in-game purchases. But according to one panel at the GamesBeat Summit Next event today, the hot button topics in North America are rarely shared around the globe.

For the presentation, M2 Insights’ Wanda Meloni sat down with The Games Fund’s Maria Kochmola, Carry1st’s Cordel Robbin-Coker, and Lumikai’s Salone Seghal who all explained how tastes are different around the world. And those diverging tastes have affect how studios make games.