Megacool raises $1.5 million to solve user acquisition with GIFs

Megacool is a startup born out of the mobile games studio Dirtybit, and it’s just raised $1.5 million to scale up its GIF-recording integration technology and hire more engineers. Alliance Venture, an early-stage venture capital firm from Norway, led the round.

The integration enables developers to define what Megacool calls “emotional moments” in a game. Whenever one of these happens, the Megacool integration starts capturing the gameplay as a GIF. At the end of the moment, the player receives a prompt to share the GIF via social media, text, or email. The inspiration behind the tool is from the studio’s own experience in game development.