Megacool launches GIF-sharing platform for mobile game discovery

The GIF-sharing platform Megacool is officially out of beta. Its API can work in mobile games to capture 10-second clips and share directly to Twitter, Facebook, and SMS text message. Starting today, its integration will be available to iOS, Android, and Unity developers.

In a previous interview with GamesBeat, Megacool cofounder and chief operating officer Aurora Klaeboe Berg said that they were looking to help developers solve the problem of expensive user acquisition. Their API enables developers to decide what’s an “emotional moment” — such as when a player wins or gets stuck on a puzzle — and record those moments in GIFs that can be shared from within the game. According to Megacool, players shared over 1 million GIFs in the last year of closed beta and almost 200 developers are on the waiting list to give the integration a try.