MediaSpike Mountain Dew product placement
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MediaSpike reaches 20M monthly users with product placement in social-mobile games

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

MediaSpike brings product placement — like the branded soda cans you see in movies — into social and mobile games. And the company is reporting new progress on its mission today.

MediaSpike ad
MediaSpike ad

The company is announcing that it now reaches more than 20 million monthly unique users with its ad business, which places product advertisements inside mobile and social games. So if you visit a vending machine in a game, you may be able to purchase a virtual Mountain Dew soda.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.