MaxPlay launches ‘disruptive’ game engine that uses modern cloud technology

Today’s most popular game engines from Unity Technologies and Epic Games (Unreal Engine) were built a while ago. And that’s why Sinjin Bain, the chief executive of MaxPlay, believes his new game engine can win over the hearts and minds of game developers.

San Francisco-based MaxPlay uses modern cloud technology and learnings from web-based enterprise software to bring the traditional stand-alone game engine up to speed. Game engines are vital to the whole ecosystem of games, as they enable developers to speed up the process of making games and iterate on prototypes. They allow designers to reuse technologies that have been invented before and make game development more accessible to a wider group of creators.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.