Barbie was all over Times Square in New York last year.
Barbie was all over Times Square in New York last year.
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Mattel kicks off self-publishing for games

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Mattel is kicking off its self-published games where it will work with closely with big and small devs making Mattel-branded games.

Mike DeLaet, global head of digital gaming at El Segundo, California-based Mattel, said in an interview with GamesBeat that this is the next chapter in the mission to grow the company’s footprint in digital games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.